Select your language
Case Study: Sports & Fan Engagement
This case study shows how a second-league football club in Hungary transformed fan engagement, unlocked new revenue streams, and strengthened club governance by launching a tokenized fan application and modernizing its digital operations.
A well-established second-league football club in Hungary faced a financial plateau after the COVID period. Despite having stable infrastructure, loyal supporters, and active digital channels, traditional engagement and monetization models stopped delivering growth.
We designed and delivered a fan-centric digital platform that turned supporters into active participants of club governance through a secure tokenized voting system, combined with digital optimization and management consulting.
A centralized digital hub for supporters.
Participatory governance through digital ownership.
Improved online presence and engagement strategy.
Strategic advisory based on MGP experience.
Supporters transitioned from passive followers to active participants in club decisions.
Token purchases generated additional revenue independent of stadium capacity.
Direct involvement increased emotional connection and long-term commitment.
Transparent digital governance increased trust from sponsors and partners.
Website and social channels shifted from informational to engagement-driven platforms.
Negotiations started on integrating broader MGP solutions into club operations.
Clubs no longer compete only on the field — they compete for attention, trust, and participation. Digital ownership and transparency define modern loyalty.
The application changed how fans interact with the club. They feel involved, heard, and connected to decisions that matter.
We’ll show how participatory governance can work for your organization.